MacBook Air

I'm Zhan Xiu Wei.
Senior Frontend Engineer

8 years of experience in frontend development.
Building scalable and user-friendly web and mobile applications.

My Work Experience

Universal Yums

Cook'd

Cortex

Outsized

2023 ~ 2025

Senior Frontend Engineer

Spearheaded a migration from a monolithic React SPA to a Next.js ISR architecture, reducing Time to Interactive by 55% and boosting SEO organic sessions by 30% within three months. Developed a custom Shopify Plus headless storefront using React and GraphQL, integrating real-time personalization features that increased average order value from $75 to $92. Architected a complex Chrome Extension using Manifest V3 and background scripts to scrape competitive pricing data and feed insights into an internal analytics dashboard—used daily by 50+ product managers. Implemented dynamic email templates using MJML and Handlebars for automated lifecycle campaigns, achieving an open rate of 28% and a click-through rate of 7% across multi-language audiences. Introduced Cypress visual regression testing into CI/CD, catching UI regressions before production deployments, reducing post-release bug reports by 40%.

universal yums

Universal Yums

2021 ~ 2023

Lead Frontend Engineer

Led frontend redevelopment of a high-traffic recipe portal with Nuxt.js and SSR, delivering sub-1.5s full page loads and improving Core Web Vitals scores by 45%. Integrated a WebSocket-based live chat system with Phoenix Channels, reducing average customer support resolution time from 12h to 2h. Designed a modular Shopify theme using Liquid and Tailwind CSS, allowing marketing to launch seasonal campaigns without developer intervention, cutting time-to-market by 60%. Pioneered a Progressive Web App (PWA) implementation that enabled offline browsing of saved recipes, leading to a 20% increase in weekly active users. Collaborated with UX team to implement accessibility enhancements (WCAG 2.1 AA), resulting in 100% compliance and earning an internal accessibility award.

cookd

Cook'd

2020 ~ 2021

Frontend & Full Stack Engineer

Built an analytics dashboard with Vue 3 Composition API and D3.js visualizations, supporting 10M+ events/day and enabling real-time KPI tracking for executive stakeholders. Developed a Svelte-based widget library to embed live data components on partner websites; adopted by three key clients, increasing partner integration revenue by $150K within six months. Deployed Node.js microservices in Docker containers orchestrated by Kubernetes on AWS EKS, achieving 99.9% uptime under peak loads. Mentored a team of five juniors, established best practices for Chrome Extension development, and led bi-weekly code reviews that improved code coverage from 60% to 85%.

cortex

Cortex

2018 ~ 2020

Web Developer

Migrated five legacy WordPress and Magento sites onto Shopify Plus, preserving SEO rankings and migrating 100K+ products with automated scripts. Engineered responsive email campaigns with AMP for Email support, boosting click-to-open rates by 12% and reducing unsubscribes by 5%. Implemented lazy-loading strategies and responsive image sets, slashing page weight by 50% and improving Time to First Byte (TTFB) by 200ms. Collaborated with marketing to A/B test checkout flows using Optimizely, uncovering a variant that raised conversion by 8%.

outsized

Outsized

My Recent Projects

These are my previous projects. (Web || Shopify)

Featured Works

Pioneering Projects That Consistently
Redefine What’s Possible

Transforming startups, SMEs, and industry
giants into digital leaders.

My Skills

Frontend Development

UI Libraries

E-commerce && CMS

Backend Development

Client's Reviews

Grow

Your

Digital

Presence,

Let

Your

Vision

Bloom